Ideogram
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The image generator to try when you need words in the picture to actually be spelled right.
Free · from $8/mo
Our verdict
In our side-by-side, Looka edges it — it comes out on top in 3 of the 7 things we checked.
Money-wise, Looka is the friendlier option ($20 vs $25).
- Go with Brandmark if you want to build on top of it.
- Go with Looka if you’re watching the budget and you hop between devices.
Brandmark vs Looka: side by side
| Criteria | Brandmark | Looka |
|---|---|---|
| Pricing model | Paid | Paid |
| Starting price | $25 | $20 ✓ |
| Free plan | No | No |
| User rating | — | — |
| Reviews | 0 | 0 |
| API | Yes ✓ | No |
| Platforms | web | web, ios, android, desktop ✓ |
| Popularity | 31k pts | 51k pts ✓ |
Brandmark features
- ✓ Keyword-based logo concept generation
- ✓ Editor for icons, fonts and color palettes
- ✓ Matching business card and social media designs
- ✓ One-time purchase packages with logo files
Best for
- • Branding a new podcast, shop or side project
- • Exploring logo directions before briefing a designer
- • Getting social profile graphics that match a logo
Looka features
- ✓ AI logo generation from name and style picks
- ✓ Editor for fonts, icons, colors and layout
- ✓ Brand kit with matching marketing assets
- ✓ Downloadable logo files in multiple formats
Best for
- • Creating a logo for a new side business
- • Building a consistent look for social profiles
- • Designing business cards to match a new logo
FAQ
Should I use Brandmark or Looka?+
We lean towards Looka — it wins more of our checks. That said, Brandmark is the better fit for solo founders and creators who want a quirky logo without a subscription.
Is Brandmark cheaper than Looka?+
No — Looka starts at $20, Brandmark at $25.
Do Brandmark and Looka have free plans?+
Brandmark: From $25 one-time. Looka: From $20 one-time.