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Buffer

A calm, straightforward place to plan your social posts, with an AI helper for writing them.

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https://buffer.com
Buffer logo

Buffer

A calm, straightforward place to plan your social posts, with an AI helper for writing them.

What is Buffer?

Buffer has been around for years and still keeps things refreshingly simple. You connect your accounts, write a post once, tweak it per network and drop it into a queue. The calendar shows what is going out and when.

The AI Assistant is a nice addition rather than the main event. It helps you brainstorm ideas, rewrite a caption to fit a different platform or repurpose a longer post into something shorter, right inside the composer.

The free plan covers a few channels, which is plenty for a side project. Paid plans start at $6 a month per channel, so the cost grows as you add networks. For small businesses and solo creators, it hits a sweet spot between features and simplicity.

Best for: Small businesses and creators who want simple social scheduling

What we like

  • ✓ Very easy to learn and use
  • ✓ Useful free plan for a few channels
  • ✓ AI help built right into the composer

Watch out for

  • – Per-channel pricing adds up with many accounts
  • – Analytics are lighter than enterprise tools

Use cases

  1. 01

    Scheduling a week of posts in one sitting

  2. 02

    Rewriting one announcement for several networks

  3. 03

    Tracking which posts get the most engagement

Key features

  • ✓Post scheduling queue across social networks
  • ✓AI Assistant for drafting and repurposing posts
  • ✓Content calendar view
  • ✓Basic analytics and engagement tools

Pricing

Model

Freemium

Starting at

$6

Plans

Free · from $6/mo per channel

See official pricing ↗

Prices last checked Dec 26, 2024. Spotted an error? Let us know.

🔁Buffer alternatives6+ similar tools compared→💸Buffer pricingPlans, free tier & cost vs peers→

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Buffer FAQ

What is Buffer used for?+

A calm, straightforward place to plan your social posts, with an AI helper for writing them. Best for small businesses and creators who want simple social scheduling.

How much is Buffer?+

Free · from $6/mo per channel

What else is like Buffer?+

Have a look at Lately, Jasper, Canva and HubSpot.

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