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Lavender
A friendly coach in your inbox that scores your sales emails and tells you how to make them land.
https://lavender.ai
Lavender
A friendly coach in your inbox that scores your sales emails and tells you how to make them land.
What is Lavender?
Lavender sits right next to your email draft and grades it as you write. It looks at things like length, readability and tone, then suggests changes that make a cold email more likely to get a reply.
Our favorite part is the personalization help. It surfaces details about the person you are writing to so you can open with something relevant instead of a generic line. For newer sales reps, it is a bit like having a patient manager reviewing every email.
There is a free plan with limited usage, and Pro is $27 a month. It is very sales-focused, so if you mostly send internal emails or newsletters, you will not get much out of it.
Best for: Sales reps and SDRs who send lots of cold email
What we like
- ✓ Instant, specific feedback on drafts
- ✓ Personalization help saves research time
- ✓ Easy to install and start using
Watch out for
- – Narrow focus on sales email only
- – Free plan limits how often you can use it
Use cases
- 01
Improving cold outreach emails before sending
- 02
Coaching new sales reps on email habits
- 03
Personalizing first lines for prospects
Key features
- ✓Real-time email scoring as you write
- ✓Suggestions for tone, length and clarity
- ✓Personalization insights about recipients
- ✓Works inside Gmail and Outlook
Pricing
Prices last checked Nov 11, 2025. Spotted an error? Let us know.
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Lavender FAQ
What is Lavender used for?+
A friendly coach in your inbox that scores your sales emails and tells you how to make them land. Best for sales reps and sdrs who send lots of cold email.
How much is Lavender?+
Free · Pro $27/mo
What else is like Lavender?+
Have a look at Superhuman, Grammarly, Copy.ai and HubSpot.
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