ToolToucan

Head to head

Frase vs Surfer

Frase logo
Frase
No reviews yet

1 wins

Surfer logo
Surfer
No reviews yet

1 wins

VS

Our verdict

Honestly? It’s a draw on the 7 things we checked. Your use case should decide.

Money-wise, Frase is the friendlier option ($15 vs $99).

  • Go with Frase if you’re watching the budget.
  • Go with Surfer if you prefer the crowd favourite.

Frase vs Surfer: side by side

CriteriaFraseSurfer
Pricing modelFree trialPaid
Starting price$15 ✓$99
Free planNoNo
User rating——
Reviews00
APINoNo
Platformswebweb
Popularity45k pts65k pts ✓

Frase features

  • ✓ SERP research summarizing top-ranking pages
  • ✓ Content brief and outline builder
  • ✓ AI writing assistance inside the editor
  • ✓ Content optimization score against competitors

Best for

  • • Building a content brief from a target keyword
  • • Finding common questions to answer in a post
  • • Outlining a long-form guide from competitor research
Try Frase ↗

Surfer features

  • ✓ Content Editor with real-time content score
  • ✓ Keyword and topic suggestions from ranking pages
  • ✓ Audits for improving existing pages
  • ✓ Google Docs and WordPress integrations

Best for

  • • Briefing freelance writers with clear SEO targets
  • • Optimizing an existing post that slipped in rankings
  • • Planning topic clusters around a main keyword
Try Surfer ↗

FAQ

Should I use Frase or Surfer?+

They’re neck and neck. Frase shines for small content teams and freelancers who research and write themselves; Surfer for SEO teams and agencies publishing content on a regular schedule.

Is Frase cheaper than Surfer?+

Yes — Frase starts at $15, Surfer at $99.

Do Frase and Surfer have free plans?+

Frase: From $15/mo. Surfer: From $99/mo.

Other options to consider

Writesonic logo

Writesonic

No reviews yet

Write search-friendly articles and see how your brand shows up in AI chatbot answers.

Freemium🔎 SEO+1

Free trial · from $16/mo