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Apollo logo

Apollo

A contact database and email sequencer rolled into one prospecting workspace.

Visit apollo.io ↗
https://apollo.io
Apollo logo

Apollo

A contact database and email sequencer rolled into one prospecting workspace.

What is Apollo?

If you sell to businesses, Apollo is one of the first places worth opening. It pairs a large searchable database of companies and contacts with the tools to actually reach them, so you can build a list, enrich it and launch an email sequence without bouncing between tabs.

In our tests, the filters were the real highlight: job title, company size, industry and tech stack narrow things down quickly. The AI writing help drafts reasonable first emails, though we still rewrote the openers to sound like ourselves.

The free plan is generous enough to get a feel for it, while paid tiers from $49/mo unlock more credits and automation. Data accuracy varies by region and niche, so we'd verify emails before sending big batches.

Best for: Small sales teams and founders who want data and outreach in one tool

What we like

  • ✓ Free plan lets you test real prospecting
  • ✓ Detailed filters make list building fast
  • ✓ Data and outreach live in the same workspace

Watch out for

  • – Contact accuracy varies by region and niche
  • – Credit limits add up quickly on bigger campaigns

Use cases

  1. 01

    Building targeted prospect lists by role and industry

  2. 02

    Enriching CRM records with missing contact details

  3. 03

    Running cold email sequences for outbound campaigns

Key features

  • ✓Searchable B2B contact and company database
  • ✓Email and phone enrichment for existing leads
  • ✓Multi-step outreach sequences with AI drafts
  • ✓Chrome extension for prospecting on the go

Pricing

Model

Freemium

Starting at

$49

Plans

Free · from $49/mo

See official pricing ↗

Prices last checked Aug 1, 2025. Spotted an error? Let us know.

🔁Apollo alternatives5+ similar tools compared→💸Apollo pricingPlans, free tier & cost vs peers→

User reviews

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Apollo FAQ

What is Apollo used for?+

A contact database and email sequencer rolled into one prospecting workspace. Best for small sales teams and founders who want data and outreach in one tool.

How much is Apollo?+

Free · from $49/mo

What else is like Apollo?+

Have a look at Clay, Gong, HubSpot and Copy.ai.

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