Pricing

Clay pricing

Here’s the deal with Clay: it’s freemium, and right now that means Free · from $149/mo.

That’s a little pricier than similar tools, which usually start around $24.

Model

Freemium

Starts at

$149/mo

Plans

Free · from $149/mo

Last checked Oct 31, 2026. Prices in USD, billed monthly unless stated. Official pricing ↗

Clay price vs similar tools

Tool	Model	Starts at	Plans
Gong	Contact	Quote	Contact for pricing
Zapier	Freemium	$19.99	Free · from $19.99/mo
HubSpot	Freemium	$20	Free CRM · from $20/mo
n8n	Freemium	$24	Self-host free · Cloud from €24/mo
Copy.ai	Freemium	$36	Free plan · Pro $36/mo
Apollo	Freemium	$49	Free · from $49/mo
Clay	Freemium	$149	Free · from $149/mo

What does Clay cost?+

Free · from $149/mo. The first paid plan is $149 a month.

Can I use Clay for free?+

Yes, there’s a free plan to get going — you’ll pay once you need more.

Is Clay worth the price?+

Similar tools usually start around $24/month and Clay starts at $149.