8 alternatives
Gong alternatives
Love the idea of Gong but not quite sold? You’re in good company. We rounded up the 8 alternatives our editors and readers keep coming back to in 2026.
For context, Gong costs Contact for pricing and suits mid-size and larger sales orgs serious about coaching and forecasting.
The short version: 8 of these let you start for free.
- 1
ApolloFreemium
No reviews yetA contact database and email sequencer rolled into one prospecting workspace.
- ✓ you can start free
- ✓ works on 3 platforms
- ✓ more people use it
Gong vs ApolloFree · from $49/mo - 2
ClayFreemium
No reviews yetA spreadsheet-style workspace for researching leads and writing personal outreach at scale.
- ✓ you can start free
- ✓ works on 4 platforms
- ✓ more people use it
Gong vs ClayFree · from $149/mo - 3
HubSpotFreemium
No reviews yetA free CRM that grows into a full marketing, sales and service hub, with AI agents built in.
- ✓ you can start free
- ✓ more people use it
Free CRM · from $20/mo - 4
Otter.aiFreemium
No reviews yetLive transcripts and tidy summaries of your meetings, so you can listen instead of scribbling.
- ✓ you can start free
- ✓ has an API
- ✓ more people use it
Free · Pro $16.99/mo - 5
FirefliesFreemium
No reviews yetA notetaker that records your calls and makes every conversation searchable later.
- ✓ you can start free
- ✓ has an API
- ✓ works on 3 platforms
Free · from $10/mo - 6
FathomFree
No reviews yetA genuinely free meeting notetaker that hands you a clean summary the moment the call ends.
- ✓ totally free
- ✓ has an API
- ✓ works on 4 platforms
Free · Team from $19/mo - 7
Copy.aiFreemium
No reviews yetBuild repeatable workflows that churn out sales emails, ad copy and outreach without starting from scratch.
- ✓ you can start free
- ✓ has an API
- ✓ works on 2 platforms
Free plan · Pro $36/mo - 8
LavenderFreemium
No reviews yetA friendly coach in your inbox that scores your sales emails and tells you how to make them land.
- ✓ you can start free
- ✓ has an API
- ✓ works on 4 platforms
Free · Pro $27/mo
Gong alternatives: FAQ
What’s a good alternative to Gong?+
Start with Apollo — it’s the closest match. Clay and HubSpot are great too, depending on your budget.
Is there a free tool like Gong?+
Yes! HubSpot, Otter.ai and Apollo won’t cost you anything to get started.