10 alternatives
HubSpot alternatives
Love the idea of HubSpot but not quite sold? You’re in good company. We rounded up the 10 alternatives our editors and readers keep coming back to in 2026.
For context, HubSpot costs Free CRM · from $20/mo and suits growing businesses that want marketing, sales and service in one place.
The short version: 5 of these let you start for free, and 2 cost less.
- 1
AdCreative.aiFree trial
No reviews yetGenerate stacks of on-brand ad designs and copy in minutes instead of waiting on a designer.
- ✓ has an API
HubSpot vs AdCreative.aiFrom $39/mo - 2
Intercom FinPaid
No reviews yetAn AI support agent that answers customers from your help content and hands off when stuck.
- ✓ cheaper (from $0.99)
- ✓ works on 2 platforms
$0.99 per resolution - 3
ApolloFreemium
No reviews yetA contact database and email sequencer rolled into one prospecting workspace.
- ✓ works on 3 platforms
Free · from $49/mo - 4
ClayFreemium
No reviews yetA spreadsheet-style workspace for researching leads and writing personal outreach at scale.
- ✓ works on 4 platforms
Free · from $149/mo - 5
GongContact
No reviews yetRecords your sales calls and turns them into coaching tips and deal insights.
- ✓ mid-size and larger sales orgs serious about coaching and forecasting
Contact for pricing - 6
TidioFreemium
No reviews yetFriendly live chat for online shops, with an AI assistant that covers the common questions.
- ✓ works on 4 platforms
Free · from $29/mo - 7
AdaContact
No reviews yetAn AI customer service agent built for large brands handling support across many channels.
- ✓ has an API
- ✓ works on 2 platforms
Contact for pricing - 8
JasperPaid
No reviews yetA marketing writer that learns your brand voice and keeps every campaign sounding like you.
- ✓ works on 3 platforms
From $49/mo - 9
Copy.aiFreemium
No reviews yetBuild repeatable workflows that churn out sales emails, ad copy and outreach without starting from scratch.
- ✓ has an API
- ✓ works on 2 platforms
Free plan · Pro $36/mo - 10
PhotoroomFreemium
No reviews yetTurn a quick phone snap of your product into a polished, shop-ready image in a few taps.
- ✓ cheaper (from $12.99)
- ✓ works on 4 platforms
Free · Pro $12.99/mo
HubSpot alternatives: FAQ
What’s a good alternative to HubSpot?+
Start with AdCreative.ai — it’s the closest match. Intercom Fin and Apollo are great too, depending on your budget.
Is there a free tool like HubSpot?+
Yes! Apollo, Copy.ai and Photoroom won’t cost you anything to get started.
What’s cheaper than HubSpot?+
If $20 feels steep, look at Intercom Fin ($0.99) and Photoroom ($12.99).